Japan, a country with a unique and complex culture, always produces social phenomena that attract the world's attention. One phenomenon that is quite interesting to discuss is "Joshiryoku Danshi" (女子力男子), which literally translates as "men with female abilities". This term refers to men who have traits, interests, and hobbies that are traditionally associated with women in Japan.
This phenomenon is not new, but it has recently gained more attention, especially in social media and popular culture. Social changes in Japan, where gender roles are becoming looser, have opened up space for men to express themselves more freely. No longer constrained by rigid expectations of traditional masculinity, they are finding comfort and satisfaction in activities that were previously considered “feminine.”
Definition of Joshiryoku Danshi
What exactly is a Joshiryoku Danshi? Unlike the stereotypical stiff and unexpressive macho man, Joshiryoku Danshi exhibit characteristics that are more commonly associated with women, such as: excellent cooking skills, a keen eye for personal care (skin care, dressing well), attention to detail, empathetic communication skills, and a love of things considered “feminine,” such as fashion, beauty, and creative pursuits like crafts. They are not afraid to show their soft and caring side, and often have a refined sense of aesthetics.
However, it is important to distinguish Joshiryoku Danshi from men who are “weak” or “unmasculine” by traditional standards. Joshiryoku Danshi do not mean that they are completely devoid of masculine traits. Rather, they combine masculine and feminine traits in a balanced way, creating an attractive and unique image. They can be strong and responsible, but also caring and understanding. They are able to deal with practical problems, but also have a sensitive and empathetic side. This balance is their main attraction.
In Japan, more and more men have high female power. This is most likely due to the influence of modern society, which has made individual lifestyles and concepts more free. Things that were previously considered only for women, such as makeup, skin care, and cooking, are now commonplace for men as well.

Characteristics of Joshiryoku Danshi
So, what are the Joshiryoku Danshi categories? There are no rigid limits, but some of the characteristics that are often associated with them include:
Maintaining body shape: Joshiryoku Danshi are concerned about their appearance from their body shape to their clothes. In most cases, they are slender but some men train their bodies well to be sturdy and manly. There are many Joshiryoku Danshi who are masculine so they are popular among women.
Interest in Beauty and Fashion: Joshiryoku Danshi are often interested in skincare, makeup, fashion, and accessories. They may have an extensive skincare collection, be skilled at applying makeup, or have a keen sense of fashion. This is not just about following trends, but rather reflects their concern for appearance and self-expression. They are not afraid to experiment with styles and colors, and may even have a unique and bold style.
Joshiryoku Danshi do skin care such as lotions and serums just like women. In addition, they usually also remove unwanted hair and fur such as beards and underarm hair. Joshiryoku Danshi are familiar with trends, so such men can get along well with women who are also aware of trends.
Cooking and Home Decorating Hobbies: Cooking and housekeeping are considered “feminine” activities in Japan, but many Joshiryoku Danshi enjoy these activities. They may master a variety of recipes, enjoy experimenting with new ingredients, and enjoy the process of creating beautiful and delicious dishes.
There are many Joshiryoku Danshi who are good at cooking. Even men who live alone sometimes cook elaborate dishes at home. In addition, they are very picky about eating food that is as good as possible for their bodies, and tend to avoid junk food when eating out. Likewise, when it comes to decorating their homes, they may pay attention to the details of the decoration, creating a comfortable and aesthetic atmosphere.
Handicraft Skills: Activities such as knitting, embroidery, making crafts from paper or cloth, are often associated with women. However, many Joshiryoku Danshi also have skills in this field. They find satisfaction in creating something with their own hands, and their work often shows high detail and precision.
Gentle and Caring Personality: Joshiryoku Danshi often have gentle, caring, and empathetic personalities. They are good at communicating, sensitive to the feelings of others, and able to create harmonious relationships. This does not mean they are weak, but rather shows their ability to show emotion and empathy without feeling the need to hide it.
Interest in “Feminine” Popular Culture: They may be interested in anime, manga, dramas, or music that are often associated with a female audience. This does not mean that they reject popular culture that is predominantly male, but shows that they have broad tastes and are not restricted by gender. They can talk to women about things like trends and beauty, making them popular with women.
However, it is important to distinguish between Joshiryoku Danshi and the stereotype of “weak” or “spoiled” men. Joshiryoku Danshi choose to express themselves according to their personalities, without feeling the need to conform to a narrow and rigid image of masculinity. They are able to balance the masculine and feminine sides within themselves, creating a unique and authentic identity.
Factors Affecting Joshiryoku Danshi
So what drives this phenomenon? Some of the factors that play a role include:
Changing Gender Roles in Japan: Slowly, gender roles in Japan are changing. Women are becoming more active in the workplace and politics, while men are given more room to explore other sides of their personalities.
Influence of Social Media: Social media provides a platform for Joshiryoku Danshi to share their interests and hobbies, create community and support each other. They no longer feel alone, and find acceptance from people who share their interests.
Increased Self-Awareness: The younger generation in Japan is increasingly aware of the importance of self-expression and self-acceptance. They no longer feel pressured to conform to rigid social standards, but are more willing to be themselves.
Social Pressure Decreasing (Slowly): While there is still a stigma associated with traditional masculinity, the social pressure to conform to these standards is decreasing. Younger generations are more tolerant of differences, and more appreciative of individual uniqueness.
However, this phenomenon is not always well received by everyone. Some people still hold on to traditional views of masculinity, and consider Joshiryoku Danshi as something “abnormal”. This stigma is still a challenge for Joshiryoku Danshi to fully express themselves.
The Popularity of Joshiryoku Danshi Among Women
So why is Joshiryoku Danshi so popular among women? Several key factors contribute to this phenomenon:
The Need for Emotional Openness: Modern women often value honesty and emotional openness in relationships. Joshiryoku Danshi, with their ability to express emotions more easily, fulfill this need. They are not afraid to share their feelings, which creates a deeper and more honest bond in the relationship. In a society that often emphasizes tough masculinity and suppression of emotions, this trait is very refreshing and attractive.
Ability to Share Household Responsibilities: In a social context where women also have careers and professional ambitions, finding a partner who is willing to share household responsibilities becomes very important. Joshiryoku Danshi, with their cooking, cleaning, and housekeeping skills, are ideal partners who lighten the burden of household chores. This is not just about sharing tasks, but also showing mutual respect and cooperation in the relationship. They do not see housework as a burden, but as part of a joint effort in building a harmonious home life.
Attention to Detail and Aesthetics: Joshiryoku Danshi’s sensitivity to detail and aesthetics makes them more attentive to their partner’s needs. They may be more meticulous in choosing gifts, paying attention to their partner’s appearance, and creating a comfortable and beautiful atmosphere at home. These little things show deep care and attention, something that many women greatly appreciate.
Warmth and Softness: The warm and gentle nature of Joshiryoku Danshi creates a safe and comfortable environment in relationships. They tend to be more patient, understanding, and able to communicate with empathy. In relationships that are sometimes marked by stress and conflict, these qualities are important balancers and create a harmonious atmosphere.
Shifting Gender Norms: The popularity of Joshiryoku Danshi also reflects the shift in gender norms that are occurring in society. The rigid definitions of masculinity and femininity are beginning to erode, and women are now seeking more balanced and inclusive partners, rather than just men who fit traditional stereotypes. This shows that women are increasingly valuing the whole person, regardless of their rigid gender identity.
Conclusion
In conclusion, Joshiryoku Danshi is a phenomenon that reflects the social and cultural changes in Japan. They show that masculinity does not have to be defined in a narrow and rigid way, and that men also have the right to explore their sensitive and aesthetic sides without shame or fear of judgment. This phenomenon is still developing, and it will be interesting to see how it affects Japanese culture in the future.
Perhaps, Joshiryoku Danshi paves the way for a more inclusive and diverse definition of masculinity, where men can be themselves without having to compromise their values and personalities. They show that true strength lies in the ability to fully accept oneself, regardless of existing gender stereotypes. Joshiryoku Danshi is a reflection of the changing times, a sign that traditional definitions of masculinity are slowly but surely crumbling and being replaced by something more flexible and humanistic.
The popularity of Joshiryoku Danshi among women reflects a significant social shift. Women are looking for partners who are not only strong and responsible, but also empathetic, caring, and able to share household responsibilities. Joshiryoku Danshi represents a more balanced and harmonious model of relationships, where both masculine and feminine traits are valued and well integrated. Despite challenges and criticisms, this phenomenon shows an interesting evolution in the definition of masculinity and expectations in interpersonal relationships in the modern era.
This trend also shows that women are becoming more willing to seek partners who match their values and needs, regardless of the traditional norms that have existed for so long. Joshiryoku Danshi is not just a trend, but a manifestation of a broader and deeper social change. It indicates a shift towards more egalitarian and respectful relationships, where differences are celebrated rather than used as a source of conflict or a determinant of one's worth.